Flipkart’s subsidiary brand Myntra has introduced an exclusive range ‘House of Pataudi’ in association with Bollywood actor Saif Ali Khan. The Indian wear line co-owned by Myntra along with Khan and Exceed Entertainment, is in line with the e-retailer’s objective to capture the huge ethnic wear market in the country.
The range includes kurtas, sherwanis and Nehru jackets for men and kurta sets, lehengas and dresses for women.
The company is reportedly looking to boost its in-house brands that account for around one-fourth of the brand’s total revenue.
Ananth Narayanan, CEO, Myntra & Jabong affirmed the media that the company witnessed a rapid increase in search of ethnic apparel on its marketplace which propelled them to launch an exclusive ethnic brand that offers menswear and women’s wear collection for every occasion.
“At present, it will be available only in our online stores but we believe that it will top the ethnic wear section on our marketplace in the coming three years and it also has a potential for its own brand stores in the future,” Ananth said.